How do I document Customer Data Platform Use Cases in the VVT?

Document the CDP as processing for identity merging, segmentation, and activation. Capture data sources, identity keys, segments, recipients, retention, profiling scope, and governance. Clarify legal bases and consent dependency per activation channel. Support: /mein-shop/p/datenschutzrechtliche-verarbeitung


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Lars Jurischka

Digital Marketing Expert & Management Consulting

www.lj-partner.com

www.kaboob.de

https://www.lj-partner.com
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How do I correctly assign legal bases when multiple purposes are involved in a single process?