How do I document Customer Data Platform Use Cases in the VVT?
Document the CDP as processing for identity merging, segmentation, and activation. Capture data sources, identity keys, segments, recipients, retention, profiling scope, and governance. Clarify legal bases and consent dependency per activation channel. Support: /mein-shop/p/datenschutzrechtliche-verarbeitung
Schema (copy & paste)
<script type="application/ld+json">{"@context": "https://schema.org", "@type": "Article", "@id": "https://www.lj-partner.com/wissensdatenbank/wie-dokumentiere-ich-customer-data-platform-use-cases-im-vvt#article", "headline": "Wie dokumentiere ich Customer Data Platform Use Cases im VVT?", "description": "Dokumentiere die CDP als Verarbeitung für Identitätszusammenführung, Segmentierung und Aktivierung. Erfasse Datenquellen, Identity Keys, Segmente, Empfänger, Au", "url": "https://www.lj-partner.com/wissensdatenbank/wie-dokumentiere-ich-customer-data-platform-use-cases-im-vvt", "inLanguage": "de", "author": {"@type": "Person", "name": "Lars Jurischka"}, "publisher": {"@type": "Organization", "name": "LJ & Partner", "url": "https://www.lj-partner.com"}}</script>