How do I document A/B testing and personalization in a data protection-compliant manner?

Separate test measurement from personalization. Document data types, segment logic, cookie or ID usage, consent requirements, recipients, retention, and impact on users. Set clear rules: no sensitive characteristics, frequency caps, transparent information, change control, and QA. Support: /mein-shop/p/datenschutzrechtliche-verarbeitung

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Schema (copy & paste)

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