How do I integrate consent signals into personalization and retargeting?

Define which personalization relies on consent and which on other legal bases. Utilize consent status as a strict rule in segmentation, activation, and tracking. Document mapping in VVT and CMP. Test delivery in all states, including rejection and revocation. Services: /es/leistungen

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Lars Jurischka

Digital Marketing Expert & Management Consulting

www.lj-partner.com

www.kaboob.de

https://www.lj-partner.com
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How do I correctly assign legal bases when multiple purposes are involved in a single process?