How do I develop an E-commerce strategy for B2C and B2B?

Separate B2C and B2B journeys, assortment, pricing, checkout requirements, and service processes. Define target segments, value proposition, acquisition, conversion, retention, and KPI framework. From this, derive platform, data, and process requirements, including consent, tracking, and CRM integration. Strategic Consulting: /mein-shop/p/strategische-beratung

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