How to build an experimentation program for websites and apps?

Define governance: hypotheses, prioritization, KPIs, test design, QA, decision rules, and documentation. Build a test roadmap, properly set up A/B testing tools, and link them with analytics. Train teams and establish learnings as a standard process. Services: /es/leistungen

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Lars Jurischka

Digital Marketing Expert & Management Consulting

www.lj-partner.com

www.kaboob.de

https://www.lj-partner.com
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